Content Updated Tuesday, September 7 2010
Media File
Ad Rates
Rate Card #36 is reissued September 15, 2009.
Click here to download the PDF version of this page.
General Advertising Rates
Frequency discounts are based on the total number of space units used within one year from the date of the first insertion. Spreads are counted as two units toward frequency discounts.
Four Color Rates: |
 |
||||||
|---|---|---|---|---|---|---|---|
1x |
3x |
6x |
12x |
18x |
24x |
36x |
|
Full |
$5,040 |
$4,880 |
$4,680 |
$4,520 |
$4,440 |
$4,380 |
$4,300 |
Spread |
9,600 |
9,280 |
8,880 |
8,560 |
8,400 |
8,280 |
8,120 |
1/2 Spread |
6,420 |
6,320 |
6,200 |
6,100 |
6,000 |
5,940 |
5,880 |
1/2 Island |
3,650 |
3,600 |
3,540 |
3,480 |
3,420 |
3,380 |
3,340 |
Black & White Rates: |
 |
||||||
1x |
3x |
6x |
12x |
18x |
24x |
36x |
|
Full |
$3,640 |
$3,480 |
$3,280 |
$3,120 |
$3,040 |
$2,980 |
$2,900 |
Spread |
7,280 |
6,960 |
6,560 |
6,240 |
6,080 |
5,960 |
5,800 |
| 2/3 |
2,630 |
2,570 |
2,500 |
2,415 |
2,350 |
2,310 |
2,280 |
1/2 Island |
2,250 |
2,200 |
2,140 |
2,080 |
2,020 |
1,980 |
1,940 |
1/2 |
2,050 |
2,000 |
1,940 |
1,890 |
1,840 |
1,810 |
1,780 |
1/3 |
1,410 |
1,370 |
1,320 |
1,270 |
1,240 |
1,210 |
1,170 |
1/4 |
1,030 |
1,010 |
990 |
960 |
930 |
900 |
865 |
1/6 |
710 |
690 |
670 |
650 |
630 |
615 |
600 |
Ad Sizes and Specifications
Publication size after trim is 8-1/4" x 10-7/8"; type page is 7-1/4" x 10." Trim is 1/8" on sides, top and bottom of form.
- Full Page Bleed (before trim) 8-1/2" x 11-1/8"
- Full Page (non-bleed) 7-1/4" x 10"
- Spread Bleed (before trim) 16-3/4" x 11-1/8"
- Spread (non-bleed) 15-1/2" x 10"
1 Column |
1-1/2 Column |
2 Column |
3 Column |
|
|---|---|---|---|---|
2/3 |
4-3/4" x 10" |
7-1/4" x 6-1/2" |
||
1/2 I |
4-3/4" x 7-3/8" |
|||
1/2 |
3-1/2" x 10" |
7-1/4" x 4-7/8" |
||
1/3 |
2-1/4" x 10" |
4-3/4" x 4-7/8" |
7-1/4" x 3-1/4" |
|
1/4 |
2-1/4" x 7-3/8" |
3-1/2" x 4-7/8" |
4-3/4" x 3-5/8" |
7-1/4" x 2-3/8" |
1/6 |
2-1/4" x 4-7/8" |
4-3/4" x 2-3/8" |
To see how the various ad sizes appear on page, please go to the Ad Sizes page.
Color Rates
Page/Fraction |
Spread |
|
|---|---|---|
Four color process, extra |
$1,400 |
$2,320 |
Black + standard color (per), extra |
$520 |
$970 |
Black + matched color (per), extra |
$700 |
$1,340 |
Standard Color Available (CMYK)
Please note that CMYK breakdowns are according to Pantone's Color Bridge Coated Color Guide.
| Red - PMS 185 (0C - 92M - 76Y - 0K) | |
| Blue - PMS 300 (100C - 42M - 0Y - 0K) | |
| Green - PMS 347 (96C - 0M - 88Y - 0K) | |
| Yellow - Process (0C - 0M - 100Y - 0K) |
Matched Colors
PMS Color Bridge number is required for matched color. Metallic and other special inks are available.
Bleed Rates
Per page (or spread) |
no charge |
Fractional page, extra if acceptable |
$300 extra |
Cover Rates & Special Positions
| Inside Front Cover (Cover 2) | $400 extra |
| Inside Back Cover (Cover 3) | $300 extra |
| Back Cover (Cover 4) | $680 extra |
| Others Specified | $300 extra |
| Cover, column and other monthly special positions can not be canceled. | |
Inserts
Regular earned space rates for standard inserts plus $400 handling charge for each insert, plus $800 tip-in charge when required, and plus $400 back-up when required. For nonstandard inserts submit dummy or layout for specifications and special charges. Single page inserts should be shipped flat and measure 8-l/2" x 11-l/8". Maximum paper weight:100 lb. text.
Classified Advertising
Standard rates do not apply.
Per word, per insertion (min. 25 words, $50.00) . . . $2.00
DISPLAY, per column inch, per insertion . . . $125.00
10% discount on display advertising if three consecutive insertions of the same copy are ordered at one time. No cash discount allowed on classified. Closing date for classified advertising is the 22nd (or previous business day) preceding the month of publication. To place a classified ad please call Yvonne Cookson at 1-800-847-8301 or complete this Classified Request Form.
Agency Discounts
15% discounts on gross billings for space, color, bleed and position charges are available to advertising agencies. Payment is due within 60 days of invoice date. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising.
Cash Discounts
2% cash discounts are available if paid within 15 days of invoice date. Cash discounts for advertising agencies are also available and figured on net (after agency commission).
Issue and Closing Dates
Advertising space reservation deadline for all orders is the 15th (or previous business day) preceding the month of publication. Advertising materials deadline is the 22nd (or previous business day) preceding the month of publication.
Check the Editorial & Advertising Deadlines page for specific monthly dates.
Printing and Advertising Materials
Web offset. Maximum line screen 150. Digital ad files: High resolution PDF, PC or Mac QuarkXpress, InDesign, TIFF, and EPS at 300 ppi, CMYK. See Digital Ad Guidelines page for details. All native digital files should include fonts and any linked graphics. Please provide a low resolution PDF when sending files via e-mail or FTP, and a high resolution hard-copy proof when shipping ad materials. Acceptable color-accurate press proofs are: Kodak Approval, Fuji FinalProofs or Polaroid Pola Proofs.
Magazine Specifications
Publication size after trim is 8-1/4" x 10-7/8"; type page is 7-1/4" x 10". The American Oil & Gas Reporter is perfect bound and produced on 50 lb. gloss body stock with 80 lb. gloss cover stock.