Content Updated Tuesday, September 7 2010

Media File

 

Ad Rates

Rate Card #36 is reissued September 15, 2009.

Click here to download the PDF version of this page.

 

General Advertising Rates

Frequency discounts are based on the total number of space units used within one year from the date of the first insertion. Spreads are counted as two units toward frequency discounts.

Four Color Rates:

image
1x
3x
6x
12x
18x
24x
36x
Full
$5,040
$4,880
$4,680
$4,520
$4,440
$4,380
$4,300
Spread
9,600
9,280
8,880
8,560
8,400
8,280
8,120
1/2 Spread
6,420
6,320
6,200
6,100
6,000
5,940
5,880
1/2 Island
3,650
3,600
3,540
3,480
3,420
3,380
3,340

Black & White Rates:

image
1x
3x
6x
12x
18x
24x
36x
Full
$3,640
$3,480
$3,280
$3,120
$3,040
$2,980
$2,900
Spread
7,280
6,960
6,560
6,240
6,080
5,960
5,800
2/3
2,630
2,570
2,500
2,415
2,350
2,310
2,280
1/2 Island
2,250
2,200
2,140
2,080
2,020
1,980
1,940
1/2
2,050
2,000
1,940
1,890
1,840
1,810
1,780
1/3
1,410
1,370
1,320
1,270
1,240
1,210
1,170
1/4
1,030
1,010
990
960
930
900
865
1/6
710
690
670
650
630
615
600

Ad Sizes and Specifications

Publication size after trim is 8-1/4" x 10-7/8"; type page is 7-1/4" x 10." Trim is 1/8" on sides, top and bottom of form.

  • Full Page Bleed (before trim) 8-1/2" x 11-1/8"
  • Full Page (non-bleed) 7-1/4" x 10"
  • Spread Bleed (before trim) 16-3/4" x 11-1/8"
  • Spread (non-bleed) 15-1/2" x 10"
1 Column
1-1/2 Column
2 Column
3 Column
2/3
4-3/4" x 10"
7-1/4" x 6-1/2"
1/2 I
4-3/4" x 7-3/8"
1/2
3-1/2" x 10"
7-1/4" x 4-7/8"
1/3
2-1/4" x 10"
4-3/4" x 4-7/8"
7-1/4" x 3-1/4"
1/4
2-1/4" x 7-3/8"
3-1/2" x 4-7/8"
4-3/4" x 3-5/8"
7-1/4" x 2-3/8"
1/6
2-1/4" x 4-7/8"
4-3/4" x 2-3/8"

To see how the various ad sizes appear on page, please go to the Ad Sizes page.

Color Rates

Page/Fraction
Spread
Four color process, extra
$1,400
$2,320
Black + standard color (per), extra
$520
$970
Black + matched color (per), extra
$700
$1,340

Standard Color Available (CMYK)

Please note that CMYK breakdowns are according to Pantone's Color Bridge Coated Color Guide.

  Red - PMS 185 (0C - 92M - 76Y - 0K)
  Blue - PMS 300 (100C - 42M - 0Y - 0K)
  Green - PMS 347 (96C - 0M - 88Y - 0K)
  Yellow - Process (0C - 0M - 100Y - 0K)

Matched Colors

PMS Color Bridge number is required for matched color. Metallic and other special inks are available.

Bleed Rates

Per page (or spread)
no charge
Fractional page, extra if acceptable
$300 extra

Cover Rates & Special Positions

Inside Front Cover (Cover 2) $400 extra
Inside Back Cover (Cover 3) $300 extra
Back Cover (Cover 4) $680 extra
Others Specified $300 extra
Cover, column and other monthly special positions can not be canceled.

Inserts

Regular earned space rates for standard inserts plus $400 handling charge for each insert, plus $800 tip-in charge when required, and plus $400 back-up when required. For nonstandard inserts submit dummy or layout for specifications and special charges. Single page inserts should be shipped flat and measure 8-l/2" x 11-l/8". Maximum paper weight:100 lb. text.

Classified Advertising

Standard rates do not apply.
Per word, per insertion (min. 25 words, $50.00) . . . $2.00
DISPLAY, per column inch, per insertion . . . $125.00

10% discount on display advertising if three consecutive insertions of the same copy are ordered at one time. No cash discount allowed on classified. Closing date for classified advertising is the 22nd (or previous business day) preceding the month of publication. To place a classified ad please call Yvonne Cookson at 1-800-847-8301 or complete this Classified Request Form.

Agency Discounts

15% discounts on gross billings for space, color, bleed and position charges are available to advertising agencies. Payment is due within 60 days of invoice date. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising.

Cash Discounts

2% cash discounts are available if paid within 15 days of invoice date. Cash discounts for advertising agencies are also available and figured on net (after agency commission).

Issue and Closing Dates

Advertising space reservation deadline for all orders is the 15th (or previous business day) preceding the month of publication. Advertising materials deadline is the 22nd (or previous business day) preceding the month of publication.

Check the Editorial & Advertising Deadlines page for specific monthly dates.

Printing and Advertising Materials

Web offset. Maximum line screen 150. Digital ad files: High resolution PDF, PC or Mac QuarkXpress, InDesign, TIFF, and EPS at 300 ppi, CMYK. See Digital Ad Guidelines page for details. All native digital files should include fonts and any linked graphics. Please provide a low resolution PDF when sending files via e-mail or FTP, and a high resolution hard-copy proof when shipping ad materials. Acceptable color-accurate press proofs are: Kodak Approval, Fuji FinalProofs or Polaroid Pola Proofs.

Magazine Specifications

Publication size after trim is 8-1/4" x 10-7/8"; type page is 7-1/4" x 10". The American Oil & Gas Reporter is perfect bound and produced on 50 lb. gloss body stock with 80 lb. gloss cover stock.