Content Updated Tuesday, May 13 2008
Media File
Ad Rates
Rate Card #35 is issued September 15, 2007 and is in effect for all advertisers.
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General Advertising Rates
Frequency discounts are based on the total number of space units used within one year from the date of the first insertion. Spreads are counted as two units toward frequency discounts.
| Four Color Rates: | |||||||
|---|---|---|---|---|---|---|---|
| 1x | 3x | 6x | 12x | 18x | 24x | 36x | |
| Full | $4,800 | $4,620 | $4,440 | $4,300 | $4,220 | $4,160 | $4,100 |
| Spread | 9,120 | 8,760 | 8,400 | 8,120 | 7,960 | 7,840 | 7,720 |
| 1/2 Spread | 6,040 | 5,940 | 5,820 | 5,720 | 5,640 | 5,560 | 5,480 |
| 1/2 Island | 3,480 | 3,430 | 3,380 | 3,300 | 3,260 | 3,220 | 3,180 |
| Black & White Rates: | |||||||
|---|---|---|---|---|---|---|---|
| 1x | 3x | 6x | 12x | 18x | 24x | 36x | |
| Full | $3,460 | $3,280 | $3,100 | $2,960 | $2,880 | $2,820 | $2,760 |
| Spread | 6,920 | 6,560 | 6,200 | 5,920 | 5,760 | 5,640 | 5,520 |
| 2/3 | 2,500 | 2,440 | 2,380 | 2,300 | 2,240 | 2,200 | 2,170 |
| 1/2 Island | 2,140 | 2,090 | 2,040 | 1,960 | 1,920 | 1,880 | 1,840 |
| 1/2 | 1,920 | 1,860 | 1,820 | 1,760 | 1,720 | 1,680 | 1,640 |
| 1/3 | 1,340 | 1,300 | 1,260 | 1,220 | 1,180 | 1,140 | 1,100 |
| 1/4 | 980 | 960 | 940 | 910 | 880 | 860 | 830 |
| 1/6 | 680 | 660 | 640 | 620 | 600 | 580 | 560 |
Color Rates
| Page/Fraction | Spread | |
|---|---|---|
| Four color process, extra | $1,340 | $2,200 |
| Black + standard color (per), extra | $490 | $930 |
| Black + matched color (per), extra | $650 | $1,200 |
| Red - PMS 1795 (0C - 94M - 100Y - 0K) | |
| Blue - Process (100C - 10M - 0Y - 10K) | |
| Green 3- PMS 347 (100C - 0M - 86Y - 3K) | |
| Yellow - Process (0C - 0M - 100Y - 0K) |
Matched Colors
PMS number is required for matched color. Metallic and other special inks are available.
| Bleed Rates | |
|---|---|
| Per page (or spread) | no charge |
| Fractional page, extra if acceptable (see ad sizes chart for page & spread bleed dimensions) | $250 extra |
| Cover Rates & Special Positions | |
|---|---|
| Inside Front Cover (Cover 2) |
$400 extra |
| Inside Back Cover (Cover 3) |
$300 extra |
| Back Cover (Cover 4) |
$650 extra |
| Others Specified | $250 extra |
| Cover, column and other monthly special positions are noncancellable. | |
Inserts
Regular earned space rates for standard inserts plus $400 handling charge for each insert, plus $800 tip-in charge when required, and plus $400 back-up when required.
For nonstandard inserts submit dummy or layout for specifications and special charges. Single page inserts should be shipped flat and measure 8-l/2” x 11-l/8”. Maximum paper weight:100 lb. text.
Classified Advertising
Standard rates do not apply.
Per word, per insertion (min. 25 words, $37.50) $1.50
DISPLAY, per column inch, per insertion $100.00
10% discount on display advertising if three consecutive insertions of the same copy are ordered at one time. No cash discount allowed on classified. Regular 15% agency commission is allowed.
Closing date for classified advertising is the 25th of the month preceding the month of publication
Ad Sizes and Specifications
Publication size after trim is 8 1/4" x 10 7/8"; type page is 7 1/4" x 10." Trim is 1/8" on sides, top and bottom of form.
- Full Page Bleed (before trim) 8-1/2" x 11-1/8"
- Full Page (non bleed) 7-1/4" x 10"
- Spread Bleed (before trim) 16--3/4" x 11-1/8"
- Spread (non bleed) 15-1/2" x 10"
| 1 Column | 1-1/2 Column | 2 Column | 3 Column | |
|---|---|---|---|---|
| 2/3 | 4-3/4" x 10" | 7-1/4" x 6-1/2" | ||
| 1/2 I | 4-3/4" x 7-3/8" | |||
| 1/2 | 3-1/2" x 10" | 7-1/4" x 4-7/8" | ||
| 1/3 | 2-1/4" x 10" | 4-3/4" x 4-7/8" | 7-1/4" x 3-1/4" | |
| 1/4 | 2-1/4" x 7-3/8" | 3-1/2" x 4-7/8" | 4-3/4" x 3-5/8" | 7-1/4" x 2-3/8" |
| 1/6 | 2-1/4" x 4-7/8" | 4-3/4" x 2-3/8" |
Agency Discounts
15% discounts on gross billings for space, color, bleed and position charges are available to advertising agencies. Payment is due within 60 days of invoice date. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising.
Cash Discounts
2% cash discounts are available if paid within 15 days of invoice date. Cash discounts for advertising agencies are also available and figured on net (after agency commission).
Issue and Closing Dates
Issued on the Tuesday following the second Monday of each month. Advertising deadline for all orders and materials is the 15th (or previous business day) of the month preceding the month of publication.
Printing and Advertising Materials
Web offset. Maximum line screen 150. Digital ad files: High resolution PDF, PC or Mac QuarkXpress, InDesign, TIFF, and EPS at 300 ppi, CMYK. See Digital Ad Guidelines page for details. All native digital files should include fonts and any linked graphics. Color proofs must accompany all digital ad files. Please provide a low resolution PDF when sending files via e-mail or FTP, and a high resolution hard-copy proof when shipping ad materials.
Magazine Specifications
Publication size after trim is 8-1/4” x 10-7/8”; type page is 7-1/4” x 10”. The American Oil & Gas Reporter is perfect bound and produced on 50 lb. gloss body stock with 80 lb. gloss cover stock.