Coming April 2010

Even with new media alternatives, study after study proves nothing is more effective than the time-honored, bedrock power of print to increase brand awareness, improve marketing ROI, and direct intended traffic to other marketing avenues. Simply put, there is no substitute for the hard copy!  More than 85 percent of buyers rely on print on a regular basis. Its cost efficiency is unmatched by any other media. Two other recent observations are important: Research shows that magazines drive Web searches more than any other media, and buyers aged 34 and under rely on magazines as much as their older mentors.

So print your latest message to the oil and gas industry in the April/OTC “Drilling Technology” issue of The American Oil & Gas Reporter! It’s certainly what your customers will be reading. Because the information is organized the way they want it to appear, and they trust its content because it is all source-approved, as it has been for more than 50 years! Please count that trust in the bonus column for advertising messages.

From the monthly Industry Digest, columns and federal, state and local business news to special reports on offshore technology, shale plays, drilling advancements, the Gulf Coast Profile, the Independents Guide to OTC, and the launch of the Series on Independents International Operations, the April issue has the industry covered!

Advertising space reservation deadline for the April issue is March 15; the deadline for your advertising file is March 22. Print it! Please call 1-800-847-8301 to reserve your space today.