2017 Print Ad Guidelines  |  Back to Media File

AOGR Print Ad Guidelines


Define all colors as CMYK: Convert all RGB and Pantone PMS spot colors to CMYK process before producing the final PDF.
Note: To maintain color quality, please convert all PMS Match, Spot, RGB or Lab colors to CMYK process in the native application or as far upstream as possible.
Do not save TIFF or EPS files with embedded color management profiles or use RGB, LAB or ICC-based profiles, because during the conversion process, a color shift can happen with undesirable results.
To produce ads with black and a single color please reference Rate Card #41 for the approved Match Colors (AOGR red, green, blue or process yellow.)
Note: Specific Pantone PMS Match ink spot colors are available for an additional charge. For more information, call Patti Coleman at 1-800-847-8301.

The American Oil & Gas Reporter is printed on a full web offset press and is perfect bound. For all ad sizes, please reference Rate Card #41 or contact your advertising sales representative at 1-800-847-8301.

Digital Ad File Specifications:

All online advertising placements can be applied to print advertising frequency discounts. (i.e. By reserving 12 online advertisements, a 24x frequency discount can be applied to a 12x print advertising schedule.)

For rates, sizes and placement for AOGR online ads please go to the AOGR Website page, Online Advertising Guidelines.

We provide an additional opportunity for the readers to view and interact with your advertisement. When we post the issue online any e-mail or web address displayed in the ad goes live. Please make sure the linked addresses are live prior to submitting your ad.

Full page trim size: 8.25 x 10.875

Bleed: 8.50 x 11.125 (0.125 is trimmed off all four sides.)

Note: Set standard trim, bleed and center marks to offset 0.167 (12 pt) so registration marks do not cross into the live image area.

Resolution: Images should be 300 ppi and line art (bitmap) should be 1200 ppi.

Note: Please do not use low resolution images (72 ppi) from your website. They do not have sufficient resolution for print quality.

Safety margins: For bleed ads, keep essential material 0.25 from the head, foot, face and gutter. Beyond this measurement, any image or type runs the risk of being trimmed in the binding process. Spreads that have crossover type should allow at least a 0.375 pullout from the gutter trim on both pages.

Maximum ink density: The total ink density (combination of CMYK percentages) should not exceed 300 percent.

Line screen: 150 lines per inch.

Questions: Call 1-800-847-8301

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Advertisement Production Artist

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Production Manager

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Production Graphics Director

Digital Files Routing Options:

When sending digital materials online, please follow these instructions:

  • When providing a high-resolution PDF (preferred PDF/X-1a:2001), send only the PDF.
  • When sending native files, send all elements (images, graphics, fonts, etc.) and a low-resolution PDF proof of the advertisement like you expect to see it printed, so we can verify file output.
  • Stuff or zip all files into one folder.

E-Mail: When utilizing e-mail, file size cannot exceed 10 MB. Send e-mails with attached PDFs, zipped or stuffed files to .(JavaScript must be enabled to view this email address) with a copy to the principle sales contact,

.(JavaScript must be enabled to view this email address),
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.(JavaScript must be enabled to view this email address).

AOGR.com upload area:
When uploading files to the Advertiser Upload page, please follow the instructions on the page. You will receive an e-mail when your file has successfully uploaded.

When uploading files to the FTP site, upload PDFs, zipped or stuffed files only. To ensure privacy and security during uploading, you will not be able to create a folder, or see your files or any other files on the FTP server. 

For Username and Password information please contact: .(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address) or call 1-800-847-8301.

CD & DVD media: Label all media with your company name, ad title and publication date. Please pack CDs/DVDs with enough protective cushion so they do not break in transit. Courier package to:

Patti Coleman (316-788-6271)
The American Oil & Gas Reporter
1326 E. 79th Street South
Haysville, KS 67060-2217