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Rate Card #38 is issued September 15, 2011, and is in effect for all advertisers. If interested in placing an advertisement please contact your sales representative, or .(JavaScript must be enabled to view this email address), or call 1-800-847-8301.

General Advertising Rates

Frequency discounts are based on the total number of space units used within one year from the date of the first insertion. Spreads are counted as two units toward frequency discounts.

Four Color Rates:*
image
 
1x
3x
6x
12x
18x
24x
36x
Full
$5,500
$5,320
$5,100
$4,920
$4,840
$4,780
$4,700
Spread
10,460
10,100
9,660
9,300
9,140
9,020
8,860
1/2 Spread
6,940
6,860
6,740
6,640
6,520
6,480
6,400
1/2 Island
4,000
3,940
3,820
3,800
3,740
3,700
3,660
1/2 Horizontal
3,740
3,700
3,640
3,590
3,530
3,510
3,470
 
*Includes space plus 4 color charge
Black & White Rates:
image
 
1x
3x
6x
12x
18x
24x
36x
Full
$3,980
$3,800
$3,580
$3,400
$3,320
$3,260
$3,180
Spread
7,960
7,600
7,160
6,800
6,640
6,520
6.360
2/3
2,880
2,800
2,720
2,640
2,570
2,530
2,500
1/2 Island
2,480
2,420
2,300
2,280
2,220
2,180
2,140
1/2
2,220
2,180
2,120
2,070
2,010
1,990
1,950
1/3
1,540
1,490
1,440
1,390
1,360
1,330
1,290
1/4
1,120
1,100
1,080
1,050
1,020
1,000
980
1/6
780
760
740
720
700
680
660

Issue and Closing Dates: Advertising space reservation deadline for all orders is the 17th (or previous business day) preceding the month of publication. Advertising materials deadline is the 24th (or previous business day) preceding the month of publication.

Ad Sizes and Specifications

Publication size after trim is 8-1/4" x 10-7/8"; type page is 7-1/4" x 10". Trim is 1/8" on sides, top and bottom of form.

  • Full Page Bleed (before trim) 8-1/2" x 11-1/8"
  • Full Page (non-bleed) 7-1/4" x 10"
  • Spread Bleed (before trim) 16-3/4" x 11-1/8"
  • Spread (non-bleed) 15-1/2" x 10"
  1 Column 1-1/2 Column 2 Column 3 Column
2/3     4-3/4" x 10" 7-1/4" x 6-1/2"
1/2 I     4-3/4" x 7-3/8"  
1/2   3-1/2" x 10"   7-1/4" x 4-7/8"
1/3 2-1/4" x 10"   4-3/4" x 4-7/8" 7-1/4" x 3-1/4"
1/4 2-1/4" x 7-3/8" 3-1/2" x 4-7/8" 4-3/4" x 3-5/8" 7-1/4" x 2-3/8"
1/6 2-1/4" x 4-7/8"   4-3/4" x 2-3/8"  

AOGR is perfect bound and produced on 50 lb. gloss body stock with 80 lb. gloss cover stock. Web offset. Maximum line screen 150. Digital ad files: PDF/x-1a is preferred, 300 ppi, CMYK. See Print Ad Guidelines page for details. To see how the various ad sizes appear on page, please go to the Print Ad Display Sizes page. Please provide a high resolution hard-copy proof when shipping ad files on CD. SWOP-certified Kodak Approvals, Fuji FinalProofs and Polaroid PolaProofs are recommended color-accurate press proofs.

Color Rates

 
Page/Fraction
Spread
Four color process, extra
$1,520
$2,500
Black + standard color (per), extra
$570
$1,100
Black + matched color (per), extra
$800
$1,500

Standard Color Available (CMYK)

Please note that CMYK breakdowns are according to Pantone's Color Bridge Coated Color Guide.

  Red - PMS 185 (0C - 92M - 76Y - 0K)
  Blue - PMS 300 (100C - 42M - 0Y - 0K)
  Green - PMS 347 (96C - 0M - 88Y - 0K)
  Yellow - Process (0C - 0M - 100Y - 0K)

Matched Colors

PMS Color Bridge number is required for matched color. Metallic and other special inks are available.

Bleed Rates

  • Per page (or spread) - no charge
  • Fractional page, extra if acceptable - $300 extra

See the Print Ad Display Size page for page & spread bleed dimensions.

Cover Rates & Special Positions

  • Inside Front Cover (Cover 2) - $400 extra
  • Inside Back Cover (Cover 3) - $300 extra
  • Back Cover (Cover 4) - $680 extra
  • Others Specified - $300 extra

Cover, column and other monthly special positions can not be canceled.

Inserts

Regular earned space rates for standard inserts plus $400 handling charge for each insert, plus $800 tip-in charge when required, and plus $400 back-up when required.

For nonstandard inserts submit dummy or layout for specifications and special charges. Single page inserts should be shipped flat and measure 8-l/2” x 11-l/8”. Maximum paper weight: 100 lb. text.

Classified Advertising

Standard rates do not apply.
Per word, per insertion (min. 25 words, $50.00) . . . $2.00
DISPLAY, per column inch, per insertion . . . $135.00

10% discount on display advertising if three consecutive insertions of the same copy are ordered at one time. No cash discount allowed on classified. Closing date for classified advertising is the 22nd (or previous business day) preceding the month of publication. To place a classified ad please call Yvonne Cookson at 1-800-847-8301 or complete this Classified Request Form.

Discounts

Agency Discounts

15% discounts on gross billings for space, color, bleed and position charges are available to advertising agencies. Payment is due within 60 days of invoice date. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising.

Cash Discounts

2% cash discounts are available if paid within 15 days of invoice date. Cash discounts for advertising agencies are also available and figured on net (after agency commission).